TL;DR - I use the craft beer industry as a way to understand Capitalist Propaganda, how Capitalism and Socialism are inextricably linked to each other, and how through the use of propaganda, companies use the "illusion of choice" to coerce you into believing that you prefer the products that are most favorable to them. In order to change this into the consumer's favor, you need to be an informed consumer in the free market, and raise class consciousness to overthrow the tyranny of Capitalist Propaganda, that is called "Marketing".
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You can't understand Capitalist Propaganda unless you have a solid understanding of what Capitalism is beyond the literal definition of the word, which is just an abstract ideal. Propaganda plays off of the discrepancies between the ideals of Capitalism, like the free market, which is another abstract ideal, and the reality of Capitalism in practice in America, which can be characterized as Trickle Down Economics. Capitalism sought to be a pragmatic alternative to its economic predecessors, a fact which drives Capitalist Propaganda. However, through layers of abstraction throughout the years, it has become more of a religion, as critics refer to the increasingly ideological concept as "Supply Side Jesus", meaning you give all the money to the rich, it'll trickle down to the poor, and they can "vote" on the actions of the capitalists through monetary interactions in the free market.
Capitalist Propaganda is engrained in America, because at the time of our founding, Adam Smith wrote "Wealth of Nations", which is considered the Bible of the Free Market. This groundbreaking work utilized Newton's Laws of Physics, which were en vogue at the time, to describe how interactions in the marketplace would balance each other out, just as the laws of Newtonian Physics do.
The very noble purpose of Wealth of Nations was not create the oligarchy we have today, but to do the opposite. He wanted to describe a system that would protect individual freedoms and be truly democratic. Just as Lenin and Stalin bastardized the works of Marx, so too have capitalists in America bastardized the intentions of Adam Smith.
Capitalism and Socialism are best learned side by side, in my opinion, to avoid falling into the trappings of either ideology that our brains like to do. Which one is better? It depends on the market, but the answer is almost always somewhere in between.
Through learning how Socialist concepts can be applied to problems in Capitalism, you can cut through the propaganda and will see for yourself that these problems can be solved if we just drop the labels and do what's best for society and the individual. The problem is always finding the proper balance.
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WHAT? CAPITALISM AND SOCIALISM ARE JOINED AT THE HIP?
Yep. You can never live in a pure economic system. Purity is always an illusion. If you want something to be pure, you have to put a lot of energy into making it that way. Nature likes to mix stuff up. This is why ideologies around racial purity and fascism always fail. There are people who want a "pure" economic system, but they are usually the people at the top and would only get richer from more purity while the rest of society loses freedom and slowly starves.
In a nutshell, Capitalism promotes laws that benefit those with money, while Socialism promotes a safety net that benefits everyone. Every single human is born into Socialism. As a baby, you need food, someone else works for it and gives it to you, but then at some point, you are expected to exchange labor for capital, and buy your own food. See? The two are forever bound as the yin and yang. You can also grow your own food, but for that you need land, which is capital.
These interactions are very tricky. I only want to tell you enough so that you can start to see Capitalist Propaganda, because right now, you're like a fish in water that can't see water. I often use this line to describe a person who can't see their own homegrown propaganda. The best way I found to study Capitalism is by relating it Socialism, the "air" above the "water" of Capitalism, if that makes sense.
I always find it best to look at a microcosm to understand these concepts. And today, that microcosm is beer.
Mmmm....Beeeeeeeeeerrrrrrr.....
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CONFLICT OF INTEREST AND THE ILLUSION OF CHOICE
Before I poison your mind with my own propaganda, picture you're on vacation and you walk into a bar and want to order a beer. If you really want to understand the power of propaganda in your own life, really think of this before we break this all down. Really think, what makes you decide which beer to order? Do you like to look at the labels on the tap or bottle? That's obvious propaganda. It has absolutely nothing to do with the taste or quality of the beer itself, but sways your opinion toward logos you've seen before, which is why you see so many beer advertisements, which means that money that could've gone into quality is instead going into propaganda, and you're already biased towards an inferior product. Interesting. You really can't help being swayed by marketing, but at least you can be conscious of that fact, and that's important in order to be an informed consumer.
Do you ask the bartender for a recommendation? Why would you do that? You don't know the bartender any better than the beers in front of you. How do you know they aren't paid more to offer you a beer that sucks and is 12 years old and the owner wants to get rid of it? Do you ask for a certain style of beer? Do you ask for a local beer? And once you finally narrow it down to a few choices, do you ask for samples so you can make up your own mind? You should always do this. Then we get into "flavor propaganda", which we'll discuss later. Jeez. Did you every realize there was so much complexity behind being an informed consumer and just ordering a simple beer? Maybe you'll give in and just tell the bartender to pour whatever. Choice is difficult sometimes.
If you really visualize this and take a minute to let this sink in, you'll start to understand how external forces hijack the processor in your mind to manufacture desire through the illusion of choice. However, your health and enjoyment of the beer is not the goal for these external forces, they only want you to purchase. The perfect example is fast food. They know their product sucks, but they know you'll keep buying it, but that doesn't keep them from lying about how delicious it is in their ads. There is far more at play behind the curtain. There is a science behind addicting you to things, this is reinforced by a corporate tax and subsidy system that contorts the free market pushing centralization of production through homogenization and use of chemicals to hide the homogenization, and simply because there is more than one option, they make you feel like you have choice. This, in a nutshell, is how the illusion of choice works in the free market. It's not about what YOU want. The producer manipulates you to think you want what they have. Through this, they deceive Americans into buying products with a list of ingredients that a person would never freely choose to consume. So if you want to order a beer with no shit in it, then you're shit out of luck in America. You could in Germany, but we'll discuss that later.
While you're standing at that bar, you aren't conscious of the fact that your interests are in direct opposition to those of the bar owner's. Capitalists hide this fact with their perfect smiles, but Marx described this in detail. You want the best beer for the cheapest price, and the bar owner wants to sell you the cheapest beer at the highest price you'll pay. It doesn't stop there. The bar owner flips roles in the same situation with the beer distributor, who does the same with maybe another level of distribution, and continues to the brewer, then goes to the brewer versus supplier, supplier to farmer, and even though you'd think it stops there, the farmer has to deal with suppliers of equipment and seeds, and on and on.
Add to this list their auxiliary staff of HR, drivers, managers, brewers, bottle/keg makers, and of course owners, none of them care whether you actually like the beer you're drinking as long as you keep buying more. That's the big driver here.
Did you ever realize that every time you buy a beer, your own capital is partially responsible for creating and sustaining all of these jobs involved? You, my dear beer drinker, are the true job creator. Budweiser can brew all they want, it means nothing without buyers, who are the true engines of capitalism. Instead, you're treated as a rube by suits in a boardroom somewhere.
Capitalist Propaganda tells us the billionaires are job creators, but this is a lie. Jeff Bezos can't drink enough beer to sustain all these jobs. So why do we let him hoard all the money? Wouldn't the economy do better if we spread out Jeff's money so more people could buy more beers and more jobs would be created? According to Socialist Economics, yes. That's actually, quite simply, a Socialist Free Market. Did you even know that existed? The power hungry greedy people who are too lazy for manual labor go to such great lengths to make sure you don't learn it. They want you to think that only Capitalism allows you choice in the market. I'm sure you can guess why they say that.
Capitalism maintains itself by exulting the wealthy who use their economic power to punch down. The only way this system won't fall into fascism and fail is if the consumers start to punch back. Where Marx envisioned the Dictatorship of the Proletariat as they usurped power from the Bourgeoisie, a modern alternative is just teaching people to understand the system we live in, so that we can just start making changes in the way we live and to whom we give our money.
See that? Capitalism and Socialism can get along nicely, so long as the consumers are informed.
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CLASS CONSCIOUSNESS AND THE ALIENATION OF LABOR CAUSING LONELINESS IN SOCIETY
What I described within the previous section is what Marx called "Alienation of Labor". Each step in the process of making your beer is isolated from the others, so no one feels ownership over the end product or a true connection to the consumer, or job creator. Even the bartender selling it is alienated from the profit of their labor in serving the beer, so they only focus on the service aspect of giving you the beer, because that is where they earn their tip. They can't really fix anything about a shitty beer other than to offer you a different brand. The capitalist owner is usually not there. Their only interaction is setting the rules for everyone in the bar to follow, and pay themselves more than everyone who has to follow those rules. This is part of the conflict between the classes. I'm not saying it's right or wrong, I'm just pointing it out. The bar owner themself has to spend money on propaganda to attract customers that could be spent in other places, so has to find ways to cut costs. Unfortunately, they buy cheaper beer...and this is why you end up with IPAs. No one is connected to the products, so they only look at prices and find the cheapest, passable product. This is the race to the bottom of Capitalism.
Compare this to when brewpubs were a new thing. The brewer would come out and talk to you about the beer, you would give feedback that could effect future batches and it connected everyone to each other through commerce. It makes business "social" and I think nearly everyone enjoys that, but it is losing out in competition with chain breweries that enforce isolation and make cookie cutter propaganda and cookie cutter business models so they can turn owners into managers and suck all the profit back their corporate headquarters and offshore accounts. They kill the experience and make everything transactional. And all the kitsch they hang around their cookie cutter chain bar is just to hide the fact that no one in that place cares about anything other than not getting fired. Everyone is effectually alienated from everyone else. It's worth a read to check out this page on
Marx's Theory of Alienation.
This alienation is the root of a lot of misery in society. Humans are communal animals forced to live in a society of individuality and alienation. As they mope around, they seek an escape. And that is why advertising is so nefarious. It seeks to manipulate you in that state. Imagine driving home from your alienating job to you empty home, but looking up and see a billboard with bunch of actors laughing and drinking beer. They take pictures that make these actors look like friends. It's just for show. They aren't selling beer to those laughing people in the picture. They're tempting lonely people to drown their sorrows. Capitalist Propaganda is used so your brain doesn't understand what it wants. It wants friends, then sees the words Bud Light. So when the bartenders asks...Make it a Bud Light. Look at how much money they spend to manipulate and capitalize on people's suffering.
Propaganda in Communist countries is controlled by the government, so it's clear who the enemy of your freedom is. Capitalist Propaganda hides behind the layers of complexity of the same economy you rely on to survive, so you never know what's propaganda or where it's coming from. Marketers find every way imaginable to get their disinformation in front of your eyes, even enlisting your friends on Facebook in annoying MLM schemes. Propaganda invaded everything that can be legally monetized. It's in the media, and not just commercials anymore. There's product placement, stories injected into the news, and even movies and social media created an entire industry of "lifestyle propaganda", telling you how to live your life and indulge in overconsumption. It's REALLY hard to get away from Capitalist Propaganda. There is so much money and research behind it and so much depth, even this long post is only barely scratching the surface. I just want to open your eyes to it.
I can't make you see all this. No one can. I can only describe it as best as I can. What you will experience when you understand this is what I call "Economic Enlightenment", similar to what Marx called "Class Consciousness". Once it happened to me, the world looked amazing, and the shitty propagandists selling us false hope all look like clowns in a very odd circus of vanity, despair and mediocrity.
Once I understood this, I saw clearly how we are increasingly trapped in a form of Corporate Slavery, led by seriously ridiculous oligarchs like Mark Zuckerberg, who
thinks he's the reincarnation of Augustus Caesar or something. That's why he has that haircut! This is a guy who stole a company and hired "screen psychologists" from Las Vegas to get you hooked on Facebook the same as casinos do with slot machines. He wants to be the funnel for propaganda throughout the world. He wants to be the kingmaker, decide what people buy, who they like, what views they hold. He can only do this because so many companies spend so much money to put their propaganda on that platform. They can only have this much money because the free market is not actually free. It's bought and paid for on platforms like Facebook and Amazon. The money that was supposed to "trickle down" is instead being spent on Capitalist Propaganda on these platforms, to get the proletariate to trickle their money up through endless, nonsensical online purchasing and local businesses who send the town's money to people who can't do anything with it but buy up properties that increase your rent and cost of living.
When people get drunk on the power of propaganda, they forget the lessons of the past. Propagandists always fall prey to their own delusions over time. In reality, your life is better without Facebook. There isn't anything on there that is healthy. Even if you just want to talk to a few friends, you are going to fall for the propaganda there. You can't help it. And if your bar advertises on Facebook, just think, that money could've gone into purchasing higher quality beer then sold at the same price, instead of going to Mark Zuckerberg so he can
drop $30 million to buy the houses around him so no one can spy on him while he spies on you. You really gotta watch out for a guy who combines spying and propaganda all into a single app and thinks he's going to bring 200 years of peace to America. History is littered with knuckleheads like that. It's best to get off Facebook and encourage everyone else to do the same. Zuck only wants to lead himself to the Promised Land, and he's using your ignorance to fuel his own delusions by deluding you into thinking you want what he has to offer.
Let's get back to beer.
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IPAs AND THE FREE MARKET VS THE RACE TO THE BOTTOM
I like beer. When I worked in Germany, it was easy to walk into a bar and, like Farva, just order a liter o' beer. Often, there would only be two choices, light color or dark. As a matter of fact, even at the most famous beer festival in the world, Oktoberfest, people mostly drink the same standard type of beer, and no one complains about the lack of choice. It's quite easy. You can order with one finger. No need to see a menu or ask what's in it. It's simply beer. This worked for centuries. Consumers are fine with it. Prost! Have you ever shared a story like this and people say, "Oh, that would never work in America. Americans want choice." Yeah. Because we are flooded with Capitalist Propaganda.
So if consumer choice isn't pushing for a selection, why would a free market call for it? Imagine there are two bars and one of those bars says "30 beers on tap" and the other doesn't. You're more likely to choose it, and the other bar will have to compete in some way, often by copying. This forms trends, and people mistake this for something customers wanted. Trends are always marketing. Don't believe me? What happened to fidget spinners? So now you have a bunch of beers that no one asked for, yet will now demand. Competition creates more Capitalist Propaganda to create demand for something you never even wanted, but makes you think you do. And that's the best propaganda. You think you are thinking for yourself. This is the fallacy of consumer choice.
If you want to understand just how important that last paragraph is, consider this, "consumer choice" is the same propaganda they used to get you to carry around a device that spies on you 24/7 and sends that data to people you don't know, and you can't stop it, can you? You chose that. You wanted it. Not only that, but you paid $1,000 for the device to opt into their spying program, for the privilege of being mind controlled by the propaganda their AI selects for you. Did you read the Terms of Service? As bad as you may have thought Communist Propaganda was, Capitalist Propaganda is far better, and far stealthier. You believe you have freedom of choice. But your only choice is usually take it, or leave it. Oh, you need it for work? Maybe find a different job. Or just succumb to mass surveillance, and next year, you can drop another grand on a device with a marginally better camera.
There is a way to free yourself. You just have to understand the nature of propaganda. It took me a while, but I eventually broke free. Under Socialism, there would be laws against the exploitation of consumers. Capitalist Propaganda tells you that this takes away your freedom. This is a lie. Regulations give you the freedom to not have to worry whether the beer you're drinking has poison in it.
Germany has a lot of regulations on beer. It has the
Reinheitsgebot (purity order), a law passed in 1516 that states that beer can only consist of water, hops and barley. Note, this is a different use of the word "purity" from earlier, as beer is itself a mixture of things. Historically there have also been regulations where beer could only be sold regionally, so no matter what part of Germany you were in, you only got a certain brand of beer at the bar, but it didn't matter because they all had the same ingredients. They could make wheat beers or unfiltered, but they were generally variations of pilsners and lagers. One meaning of the word "Lager" in German is "storage", meaning the beer was brewed in a way that it could be stored, allowing them to brew in bigger batches and store it.
Lagers use a more complex brewing process, so only larger breweries would make them, but this worked because of protected territories. America has a similar system, because each state has its own regulations on alcohol, but this is changing as corporate lawyers fight to homogenize the rules favorable to them, but the consumer loses control. Big brands tend to be lagers as they have general appeal to a wide audience. Did you notice this is the second time I pointed out that corporations create homogeneity? Without regulations, corporations create Fascism. That is why I tell people that we already live in the NWO but corporations rule the world instead of governments. Why do you think so few conspiracy theorists make this connection? Propagandists are paid a lot of money to keep even our small community confused about the reality of what's happening. Now, check out
conspiracy and you'll see what I mean. They are spreading propaganda for the NWO over there and don't even know it. I tried to point that out and they finally banned me. Oh well. They'll figure it out in their own time.
In America, in 1978 it became legal to brew beer at home. This is what led to the explosion of new beers in the US decades later. Americans don't have purity laws, so could test new recipes. But people didn't generally like IPAs before, so how did they become so popular that they control 30% of the market? Marketing, of course. Create the market and tell people what they want.
IPA stands for India Pale Ale. It was invented by the British as an easy way to make a beer that they could drink in India. People only drank it out of necessity, as the other beers couldn't make the trip. IPAs are very easy to make and very forgiving, because if you mess it up, it already tasted bad anyway. As people started trying to get into microbrews, they often didn't have the capital to make lagers at small scale, and also wanted a simpler process so they didn't have to hire or train expert brewers, IPAs are cheap and easy to make at smaller scale.
In order to make it drinkable, brewers experimented with many different flavorings. This created a cult following of craft IPAs, where people would drive hours to stand in line for hours to try the newest concoction. The trendy nature of the craft beer world kept people training their palate to adapt to the taste of an IPA, making people start to actually like them. The flavorings made people think they were different, so even if they didn't like it, marketing tactics kept people coming back to try the latest blend. Your palate can adapt A LOT. Swedish people love Surströmming, but
watch this video of Americans trying it for the first time. They tried to get me to eat it several times, but I would rather sit in a sauna until Tuesday to avoid smelling it while watching them eat it. It really smells that bad.
IPAs enticed people with popular, aromatic ingredients like bananas and pineapple. This is what I call "flavor propaganda". It's not bad in and of itself, but it can be easily misused to cover issues with quality or hide the taste of preservatives. Since we don'e have laws like Germany, you're left to rely on the knowledge and honesty of the bartender to find out. They don't make this info readily available, which is another form of Disinformation.
So if you think you actually like IPAs, just remember, you are just like a Swede eating rotten fish. A lot of propaganda went in to making IPAs popular, but it's the cheapest, easiest product to make that can be sold at the highest price, so they become popular. This is what business students call a business plan. To overcome the bad taste, IPAs were marketed as "classy" to shame you if you choose the more expensive to produce and more appealing pilsners and lagers, which were given a bad name due to being associated with major brands like Bud Light. This makes it harder to market microbrew lagers, which can only fetch a certain price due to association. And this is what is referred to as the "race to the bottom" in Capitalism.
Instead of trying to innovate ways to produce the beers you want, they just figure out how to get you to pay more for an inferior product, just like they do with BBQ. They make you think you want it. From this you can understand why "food" is full of junk that you wouldn't feed your dog. Whatever legal poison helps cheapen the product is considered "smart business", another propaganda term designed to hide the reality of doing immoral and harmful things to other humans for profit. If you make money on it, it's good. As if there aren't better choices we could come up with if there truly were a free market with an informed consumer.
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STRENGTHEN THE FREE MARKET BY BEING AN INFORMED CONSUMER
We don't need a Communist Revolution to make positive changes, so take off your ski masks and put your Antifa flags down. I like microbrew culture and still enjoy IPAs, but understanding the marketplace is how I do my part as an informed consumer and job creator to help create the world that I want to live in. I encourage you to do the same. Vote with your dollars. Don't let the Zuck-type sociopathic, corporate people in a distant land decide what you consume by looking at ads on his platform. Visit local breweries and talk to the brewmaster. Don't reinforce alienation from labor. Connect with the people who make the things you buy. Support independent entrepreneurship. These are the paths to a brighter future where we share in the abundance of wealth.
Discover Economic Enlightenment for yourself and realize that We The People are ultimately in control. Wealth inequality is greater than it was in France before the French Revolution. Don't let this train take us into the depths where another Lenin will arise and spend the night shooting people.
How you choose to spend your money today is what decides what will become the society of tomorrow. And remember, you always have the choice to buy nothing at all. I never saw a billboard that said that.
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LET THEM DRINK BEER!
I hope this gave you a glimpse behind the curtain of Capitalist Propaganda. Propaganda isn't just political, it has invaded everything and it's at full blast right now. I hope you can piece together how Capitalist Propaganda is actually designed to make you subservient by controlling what you want so they can maximize their own profit and teach you to accept whatever they offer, the homogenization of choice. However, your life is your own and you should remain in control of all aspects of it, including your desires.
Richard Wolff is an economist who studied at three elite universities in America and discusses how he was not able to even learn about Socialist Economics in the ivory tower, even though Capitalist Propaganda calls universities leftist. He found no department in America that is even willing to teach it or study it. Capitalist Propaganda censors these ideas, especially at the university. People in power don't want the serfs to learn about themselves. Check him out on YouTube. You'll realize that unchecked Capitalism leads to Fascism and Slavery, which is why they want to get rid of the minimum wage, so that we can return to sharecropping which is already increasingly happening in America under different names, like "student debt", "mortgages" and "insurance". Don't you think it's odd that a person has to go into debt so they can generate profits for corporations who really ought to be paying for this education themselves? If you have to go into debt before they'll hire you, it's much easier to negotiate against you.
If you want to see other examples of propaganda, check out
this random tweet from one of America's Top Capitalist Propagandists. These are very odd pictures, and the only thing I can see in them is that they must be promoting those outfits, likely the blue dress, maybe those men's outfits as well. One thing you know is that she didn't become a billionaire by letting any single opportunity to enrich herself at the expense of others pass her by. I didn't look it up, but I am certain they sell that blue dress, or whoever does paid her to post this.
That's the main reason celebrities use social media. It's marketing. Their whole schtick is to sell garments made in a sweatshop in a foreign country by people who can't even afford a beer to Americans who are facing bankruptcy and homelessness themselves.
Read the replies of the tweet. These people have influence that vastly outsizes their understanding of their impact on the world. There are guillotines in the comments. There usually are. I'm seeing them a lot lately.
This type of propaganda is everywhere. And it's destroying America. Just like propaganda led to the demise of Nazi Germany, we could be looking at the same thing, but worse. It could start off as famine.
If you're having trouble deciding between the beers you are being offered, it's probably because you don't want anything at all, in which case the proper choice is: nothing. Or, try tap water. Maybe you're just thirsty. Now ask yourself, when you envisioned yourself at a bar, did you ever think to order water instead? Did you entertain the idea that you didn't even want a beer. That's the power of suggestion.
What if the rest of the world just cut America off from the means of production outsourced to areas with cheap labor? We would have our own famine and likely war. And if we have a revolution here, with the masses in the country being so disinformed about everything and not having any sort of class consciousness at the moment and instead stuck in alienation, the leader that rises here will likely lead to something horrifying. And we censor ourselves from pointing out the simple fact, that the only way America will survive is to tax the deluded royalty like Kim and Mark back to reality, so they can't indulge their reckless, childish delusions by selling off the very fabric of our nation to the highest bidder.
That doesn't make me a Socialist, that just makes me honest.
Enjoy your beer!
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Thanks for reading and I hope I helped you understand how you can empower yourself. I'm excited about the one I wrote for Election Day tomorrow to keep our NOPOL spirits up while all the politics clouds the airwaves. Cheers!
submitted by Characters
David Freeman A hard boiled rebel detective for the Federal Bureau of Cyberneurics. David recalls Rustin Cohle, Joe Miller, Jimmy McNulty, Sherlock Holmes with a shot of Christian Bale on the rocks.
David is a caucasian male in his late forties, approximately six feet two inches. Some long line of introspective European, maybe German or Jewish. He is medium built with coiled muscles and razer reflexes from prior military training and cardiovascular exercise. He has a gaunt angled face framed with stiff black hair just beginning to edge grey. His nose, bent from too many bar fights, watches over chapped and sealed lips. His eyes are hollow almond, the kind that wish they were somewhere else. He wears a prussian blue work suit which hasn’t been ironed in a while and a coffee-stained dress shirt.
Loss drives David, loss of his daughter. He spends his days remorsing on her death and his nights searching for her killer. All the while drowning in the closest drink. After his daughter’s death David had her neural network digitally entombed, the demi-soul of her thoughts now dwelling on a cerebral implant inside his head. He wants his daughter back but knows he can never have that. He harbors burning vengeance for the one who took his daughter away for him but six long years of searching have brought him no closer. His is a relentless pursuit of truth.
David is a rowboat of self-inflicted rage amid a tempest of sorrow. David keeps mostly to himself and has trouble trusting the intentions of others. Experienced at sensing the order of things, David focuses on objective facts and patterns to solve crimes. Everything is processed through logical filters and his curiosity is often more interested in finding answers then the answers themselves. Always vigilant, David adapts to changing circumstances spontaneously. His voice is monologue and melancholy, the kind talking directly to you. His vocabulary, down to earth and working man but all to often straying toward existentialism.
David is a heterosexual man. His ex-wife used to break out the kinky handcuffs, but that was before she left, taking his chance of a happy little family with her. And the dog, he liked the dog. It is not that David won’t stop and momentarily contemplate the taunt wet curves of the stripper at the bar. But it always comes back to the pointlessness of it all which prevents him from forming human connections.
Politically, David supports the Hegemony because the Hegemony supports his paycheck. He knows the government does bad things but, the way he sees it, it is not his problem. Whether it is this party in power or that one makes little difference. David holds much the same beliefs on religion. He is apatheistic, whether or not God exists being irrelevant since God clearly has no intention of interfering down here.
Sophia “Jax” Mao A retro hacker determined to change the world. Jax multiplies Lisbeth Salander, Trinity, Sombra, Major Mira Killian, Elliot Alderson, with a hit of Tiny Tina straight to the veins.
Jax is a hispanic female in her early twenties, approximately five foot one inch. She is fluent in mexican and ryukyuan. Growing up on the street, Jax was a parkour fanatic and her body is thin and lithe with viperious agility.. Her face is a mocha teardrop laced with a midnight lavender mohawk and not-so-subtle eyebrow extensions. A platinum nose ring clips a petite nose above sensual lips the most irresistible violet. Her eyes scream neon pink from cybernetic iris implants. An ink black dragon scrawls across her elegant curved back. Her nails are hieroglyphic LED. She wears a short leather jacket, studded rivet belt and frayed mini-skirt, all shades between onyx and pitch. Her scent is lilac.
Pleasure and fame drive Jax. She wants nothing more than to be remarkable among a sea of forgotten people and ride every thrilling sensation she can achieve on her way to the top. Orphaned at a young age Jax was raised on the streets and it was on the streets that she learned to hack. At age seven she had broken into her first cryptocurrency bank. At age eleven she had programed a class III artificial intelligence. But it was Retros, the virtual reflections of the past, where Sophia truly found her domain. Here in the Retros, Jax is queen, bending chance and circumstance to her will. She spends her days dominating cyberspace under her alias, telecasting her performances to a captive holo-vid fan club. She spends her nights lit by hazers, empathogens and psychoanaleptics in underground rave discotecas.
Jax is an ecstacy firecracker illuminating a starless night. She laughs, loves and lives her life to the fullest. She is seductive, daring, and optimistic. Yet she knows her waves in the web have made her some deadly enemies. She uses her cleverness and flexibility to constantly evade these foes, always having an alternative contingency. Jax is charged up by being around other people and can multitask like a processor in parallel. She focuses on possibilities and values creativity and innovation. Feelings give her direction and she is sensitive to the emotions of others often using these to manipulate them. Her voice is quirky and hyperactive. Her vocabulary playful tones but a penchant for awkward cursing.
Romantically, Jax is bisexual woman with preference for women. She has seen it all but don’t make the mistake of thinking she is a slut. Every partner she has ever been with has had to earn it. Problem with a girl like Jax, she is rarely satisfied for long. She is not narcissistic, nor high maintenance, she just has space rocket standards.
Jax falls somewhere between libertarian and anarchist. Part of her dreams of a future where triumphant democracy allows us to live free. But a smarter part of her knows that it is all going to have to come burning down to get there. On triple proxy encrypted channels there are messages with certain rebel elements. Whether she would even take the next step even Jax doesn't know for sure. Jax is a Catholic. She knows her Madre would have never approved of her lifestyle but nevertheless she still clings to the old religion. She finds ironic comfort, like a fairytale amidst the swirling chaos of everything else. Be a good person and upload to heaven. Someday.
Eli Achebe Malik A slave mechanic for the Keays War Raiders. Eli is constructed from Idris Elba, Denzel Washington, Samuel L. Jackson, Tom Hardy, and nitro primed with Ludacris.
Eli is an african american male in his mid thirties, approximately six feet seven inches. Before the Fall, genetic engineering was widespread and in the post-apocalyptic nomads these mutagen chromosomes have been evolutionarily selected. His bones are ultra-dense from rare earth metal ossification. Myosacro hyperplasia reinforced by years of junkyard weight lifting have built his muscles brutish. Eli’s face has a rough texture and granite jawline, his hair is corded dreadlocks adorned with cerimonial trinkets. His skin is scarred ebony hide. His hawk eyes are shaded moss green. His left arm is a military-grade cybernetic aug with hydraulic servos and piezoelectric twitch fibers. He wears a threaded dirt linen tunic with camouflage leather breeches. When traveling in the mantle tunnels he wears a mole suit, water cooled trench coat and strapped oxygen tank. He speaks rarely but when he does his voice is calm and bass. His vocabulary is english mixed with Akkadian.
Survival drives El, survival at any conceivable cost. Taken from his birth clan as annual tribute, his first memories are of the long trek across the Oklahoma floodplains. He was sold at the outskirts of the Mojave irradiated zone to the Keays Boys. The savages brought him to the trash mesa ruins of San Diego. They forced him into the mechanic trenches, but under the encouraging touch of thorn whips, Eli found he had a gift. He was adept at turning rusting metal into diesel-spitting machine. His cars, whether screaming past salt-flat speedways or pillaging neighboring tribes, always seemed the fastest. On his name day he was sold to the Boss for work on the warlord’s personal mech walker. He spends his days tinkering with gatling machine guns and squeezing every ounce of horsepower out of turbine engines.
Eli is a calm wind over scorching desert. He has a serenity that comes from having everything taken away. He seeks a harmony with nature and shows a gentleness towards lingering life. But buried underneath that is loathing and fury for what his tormentors have done to him. He is independant save for the shackles that bind him, yet dependable, pragmatic and tenacious. In his mind what separates mankind from beast is values, chief among them honesty and justice and he judges others by this same code of honor.
Eli is a heterosexual man. At an early age his genitals were mutilated both to boost testosterone for cage fights and render slaves unable to reproduce. David’s religion prohibits sexual desires outside of marriage and he is quick to temper errant thoughts. David, despite being a lone wolf, longs for a family some day.
Eli is an outsider. All he has ever known is gang tyranny and tribal castes. Eli believes deeply in the shamanistic creed of his birth, loosely translated as the Quake Brotherhood. This religion preaches that a prophet will come some day to reclaim the earth and only those who follow the rituals strictly will be saved. Eli has practiced these rituals in secret for many long years.
Neo Angeles
The Towers Neo Angeles. Founded circa 2058 in the still cooling radioactive ash of old Los Angeles, the city was an amalgamation of constructed mountains and excativated canyons. On a clear day, from the outskirts of the Mojave Irradiated Zone you could just make out the Towers gleaming against the bay. Massive citadels formed from titan alloy skeleton and indomitable granicrete core, these mammoth institutes formed the foundation upon which humanity's future would be built or her soul finally crushed. There were seven towers.
Lakshfi, Vault of Prosperity, home of the banking guilds and mega finance firms, was bedecked opulent golden whirls on decadent silver, her enormous clockface rang constantly trading marketplace cash, commodities and wealth from the Trans-African Republic to the Russian Confederacy. Anbal, High Seat of Justice, adorned marble columns with blind lady justice overwatching, in her halls the Judicators safeguarded the populace from unrelenting lawlessness. Seshrat, The Bureaucratic Monolith, tubule stylus where legions of unnamed bureaucrats churned the gears of society. Genaea, Birthplace of Gen-gineering, verdant helix whose spiraling terraces overflowed with designer vegetation and rejuvative stemcell tanks. Budyha, The Happy Corporation, supplier of franchised acme products worldwide, cartoon animations dancing along prismatic cubic surfaces. TyrX, NanoRobotic Industries, an ominous scarlet ziggurat, empty scarab husk abandoned since the Drone Wars.
The last Tower, Irez, rose above the rest. Her triangular heights crawling with vid screens and vox speakers. Pinnacle crowned satellite array broadcasting Pan-China syndicated programming. Irez was the nexus for the Neuro Electronic Terminus and it was said those working in the server bunkers underneath Irez could still feel the vibrational dreams of all those lost in the NET.
The Boxes The Boxes were the labyrinth sprawl at the foot of the Towers, a concrete jungle of condominiums squares and overlapping residential zones. Make enough credits and you live in a penthouse in the Highrizers. Don’t make enough and you sleep in an individual coffin bed slotted next to a couple hundred of your neighbors. For everyone in between there was the apartments. A billion people lived her, all struggling to find purpose among rampant commercialism, racial divides and a society become machine.
The residential zones were checkered against the ever busy commercial sectors where your happiness was only a price tag away. Mega-malls, prefabricated chain stores and retail outlets reproducing at the limits of supply and demands. Here buzzing stream of delivery drones ferry online orders to the convenience of home.
Interconnecting the residential zones and the commercial sectors was an expansive web of bridge, magnetic track and hoverway. The major transit hubs pumped the citizen lifeblood to the city through pneumonic hyperloops. Supersonic flights continuously taking off and landing at Asimove International. Perched on the hill overlooking the airfields was a lone X-21 Traveler, the launchpad on darkened lockdown since the moon colony went dark. Streams of fishing trawlers, cargo freighters, juvenile sportscraft and private yachts filtered through the cities two ports, North Marina and Rancid Harbor.
At the northern end of the Boxes was Gates University, you did well in primary schooling, you went to Gates with a chance at a better life someday. Next door was the Neo Angeles Archival Library, buried in those dusty mainframes were stories from before the Fall and even the occasional banned religious texts. Nearby Genaea Memorial, High Cross and Children’s heals those with priority insurance. Those more indigent queue for St. Bellevue, coughing in the exhaust from the Infirm Crematoriums.
The Boxes, for all it’s toil was not without its points of pleasure. In the Art district were the Grand Aero Theater, Bard Studioway, the Hover Speedway, and the Rave Circuses. The Entertainment Complex humed with upscale nightclubs, aroma restaurants, and the privilege casinos. Hybrid Gardens was home to reanimated birds and beasts from the extinct wild, now thriving in a photosynthetic jungle. Lakeshore Hills to the south offered serenity living for country club suburbanites. Vacation Island, pristine beach resort of the Elite, rested just offshore. And not to be forgotten was the theme park Budyha Land, family centric incorporated fun for all paying customers.
The Industrial Pits Beneath the Boxes were kilometer deep bore holes penetrating the earth’s crust. Hollowed out shortly after the Twenty Minute War, they were originally intended to serve as massive fallout shelters for the city populace. However, they had since become dark fallen places where societies most undesirable seemed to settle. The poor, villainous and lost condemned to a subterranean life sentence.
The Tech Caverns housed the massive nuclear facilities and hydroponics plants, life support for surface side. Augs, those who had chosen cybernetic enhancement for medical or cultural reasons were shunned by society but welcome in the engineering communities down here. The Indentured, civilians who sold their rights for protection, food and shelter, worked laborious and short lives in factory towns. Slugs, those addicted to drugs or virtual stimulation litered the sewer tunnels down here. Among these factory towns were the ethnic enclaves, Little India, Euroburg, Asiatown and Latinville, each with a dedicated crime family engaged in all out gang warfare amid ghetto squalor.
Descend down a level and you would find the Subterrestrial Farms, growing luminescent biovats, gengineered plantations and meat slime nurseries. Harvesting drones nurtured and protected these pitch black fields from the hungry. The deepest abyssal Pits were mostly unknown. Hole 64 was a black site prison restricted to the most craven criminals and their machine wardens. Hole 51 was omega classified, some say it collapsed long ago, some say it contained pre-Fall relics. Those who said anymore, disappeared.
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